Fair 2006 promotion

How was the international Fair "Education and Career 2006" promoted?

• E-mails with invitation to the Fair were sent to high schools all over Latvia
• Posters were placed in high schools, universities and colleges in major cities
• Informative materials were distributed in high schools, universities, and public places popular among students (cafés, shops, clubs), to the target audience in major cities
• Advertisement spots were aired on one of the Target market's most popular radio station European Hit Radio
• Advertisements were placed in all large national newspapers and editions related to education, such as - Karjeras Diena, Vesti, Obrozovanie I Karjera, Chas as well as in magazines - Merkis and Bizness Klass
• Outdoor ads were placed in the centre of Riga
• Advertising banners were placed on the most popular Internet sites for a few weeks
• The event was highlighted as top news on State Radio station and most popular information web sites as well as in newspapers
• The fair was sponsored by Rietumu Banka
• The fair traditionally was supported by the British Council